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Discover investing that's as simple as saving

Investing for your goals is as simple as saving, when our experts manage everything for you.

  • A choice of five simple investment styles to suit your needs.
  • Regular performance updates from our team of investment experts.
  • Award-winning, UK-based customer support.

Investment values can fall and rise. Tax treatments depend on your individual circumstances and may change.

Investment accounts

We've built a range of award-winning products to help you reach your life goals. Simply choose your investment account and confidence level, then let our experts make the most of your money — so you can make the most of your time.

Stocks and Shares ISA

  • Invest up to £20,000 each tax year.
  • No capital gains tax or income tax to pay on your returns.
  • Withdraw and replace funds within the same tax year, without affecting your annual ISA allowance.

Managed Personal Pension

  • Combine previous pensions into one easy-to-manage pot.
  • 25% top-up on all personal contributions.
  • Reduced fee on balances over £100,000.

Junior ISA

  • Invest up to £9,000 tax-free every year for each child.
  • Invite family and friends to contribute directly.
  • Transfer other Junior ISAs or Child Trust Funds to Wealthify.

Why choose Wealthify?

Expert management, an easy app and the backing of Aviva.

Expertise

We've built a team of in-house investment experts that manage everything for you.

Convenience

Contribute and track investment performance with our easy app and dashboard.

Trust

We're an Aviva company, managing investments for 100,000+ busy people.

Our awards

Recognised for our investment platform, pensions and customer service.

British Bank Awards 2026: Best Investments Provider
Online Money Awards 2026 winner: Best Investment Platform
Personal Finance Awards 2025: Best Personal Finance Online Service
Your Money Investment Awards 2025: Best Pension Platform
Boring Money Best for Customer Service 2025
Boring Money Best for Beginners 2024

Our awards

Strength in depth

We're owned and backed by Aviva, one of the UK's largest financial services institutions, which has looked after British consumers for more than 325 years.

Wealthify operates independently, meaning you get the best innovation in smart, simple investing, together with the security of knowing we operate to the highest standards — and that we're here to stay.

Aviva

Download the app

Our award-winning investment app makes managing your money on the go easy.

QR code to download the Wealthify app

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The Wealthify app on three phones: investing overview, ISA balances and the Instant Access Savings Account

Information provided does not show actual performance and is not intended to show potential future investment growth.

Grow your savings

Whether you're saving for a rainy day or special day, investing and saving with Wealthify means more of your money in one easy-to-manage place.

Easy Access Cash ISA
3.35%AER (variable)
  • Earn 3.35% AER / 3.30% tax-free p.a. (variable) paid monthly.
  • Deposit a minimum of £1,000, then save up to £20,000 each tax year, with no tax to pay on any interest.
  • Withdraw and replace funds within the same tax year, without affecting your annual ISA allowance.
Instant Access Savings Account
3.35%AER (variable)
  • Earn 3.35% AER / 3.30% gross p.a. (variable) paid monthly.
  • Deposit a minimum of £1,000, with no upper limit.
  • Access your money instantly.

Both our Savings Accounts are powered by ClearBank, with Wealthify providing the day-to-day servicing (including being the point of contact for any questions you may have).

As with all investing, your money is at risk. The value of your portfolio can go down as well as up, and you could get back less than you put in.